In Career, Interviews

On-Air Talent & Founder of HC Events On Finding Her Purpose

Name: Katherine Landingin

Nickname: Kali Kat or just Kat

Hometown: Born in Hollywood, CA. Grew up in Rowland Heights, CA.

Radio Personality & Founder of HER Collection Events

Words to live by: When it comes to the entertainment industry, stay hungry and be a student of life. Surround yourself with like-minded individuals you can learn from. The learning doesn’t stop, but also be aware of finding your purpose and value. You don’t always have to be a “yes man.”

When it comes to beginning a project or starting a business, don’t feel pressured to do it NOW. Take your time. Do research. Create a business plan, especially if you are a creative. Us creatives often pursue our projects without completing a full thought process because we’re so passionate about what we want to create, but we also have to be realistic and think, “This is a dope concept… I want to see it come to fruition, but a girl still gotta eat and pay my bills, so how can this generate income?” There’s nothing wrong with that if you are creating something of value.

Interview by Zaida Diaz

Do you remember the moment you realized what your purpose or career path was?

Ha. Yeah, it was two years ago while I was doing full-time radio in Vegas. Since I began radio at 19, I’ve always wanted to have my own show. I swear I had tunnel vision for that. Then I got to Vegas. I was on a high until I began feeling like something was missing.

I had worked so hard to reach this milestone and yet, when I got it, I didn’t feel completely satisfied. I realized then, that my goals had changed because I was in a different stage in life.

It wasn’t about just me anymore, it was about women like me. It was about leaving behind something far greater than me, for the next generation of women.

You’re an on air personality at various media outlets (including Dash Radio, Power 98.3, & Hot 97.5). It’s not easy breaking into the entertainment scene, how have you opened doors for yourself?

Networking. Creating relationships, friendships and keeping them. Also, remaining myself when I meet others. We often forget that we are all just humans, so it’s important to communicate with one another as such. The good ones will acknowledge that and will always remain available to you.

I absolutely love that you interview people affiliated with non-profit organizations, why where you drawn to this? Why do you think it’s important to provide these organizations with a platform?

It’s a funny story. In early 2015, the PSA Director position at Riviera Broadcasting (Power 98.3, Hot 97.5 and The Oasis 95.1) fell onto my lap. I didn’t understand the non-profit world at all, but I knew the more knowledge I accumulated, the more chances for opportunities. So, I took it on not knowing that I would genuinely become interested.

In late 2015, I left the company to begin Middays in Las Vegas. One of the first things I did, was research non-profits in LV and begin working with one I liked. Last year, when I returned to Riviera, the PSA Director position became available again and I was given the position. This time, it felt different, important.

The entertainment industry is so saturated with all things exterior. People forget there are real issues in the community that need awareness.

This keeps me grounded, aware and balanced. If you pay close attention, you’ll notice I incorporate education and community initiative in all my events.

As if you weren’t busy enough, in 2016 you founded HER Collection Events, what motivated you to start this venture?

This has a lot to do with finding my purpose which I already mentioned. What I didn’t mention is that I began building HC the day after I broke up with my ex-boyfriend. It was a very extreme situation. When it was good it was really good, but when it was bad, it was the worst. He was a good man, just not the right one for me. I realized I had put so much energy into this doomed relationship, and with the dissatisfaction I was already beginning to feel within my career, I needed to channel my energy into something LASTING.

What was the most difficult part of getting your event planning business up and running? The easiest?

The easiest was starting it in a creative city. Believe it or not, Las Vegas is full of creatives, and I will forever love it because of that. Locals value and support anything artistic. With only being there for 8 months, I gained so much support from women and men that have lived in Vegas their whole lives. I’ve never felt more blessed.

The hardest part…I’m living it. Expanding to different markets that aren’t very creative.

“Goals, Growing, & Glowing” workshop, hosted by HER Collection Events.

Were there ever moments that others doubted you or you doubted yourself? How did you deal with it?

Sure. I know because when I took that leap of faith and moved for my first full-time gig, people began talking to me differently. Treating me differently. It’s like I had earned this new level of respect. It’s distasteful, but I get it. Everyone goes through it. I sometimes have my moments of doubt, like any normal person would, but they don’t happen as often and they don’t last long. I’m educated, cultured and my mother raised me to be a strong woman. I can do anything I set my mind to.

What is the best/worst part about being your own boss?

I’m not completely my own boss when it comes to finances, but I’m working towards it. Both my parents are entrepreneurs and I am a natural born leader, an alpha, learning from the best.

What I can say is that all my current avenues have allowed me to work on my own time without a glass ceiling. I have 100% freedom and I love that. Also, I get to dress in comfy clothes and Adidas every day. Lol.

What are your plans and aspirations for the future of your business?

My goal is to be producing special events for female (but not limited to) musicians, public figures and/or athletes ranging from creative initiatives to community outreach efforts.

You have to juggle being a media personality and entrepreneur, do you ever feel overwhelmed? How do your remedy this?

Lately I’ve been feeling busier than usual, but that means I’m heading in the right direction. For me, it’s important to keep well-balanced and spiritual individuals in my circle.

I’ve learned to let go of those doing me a disservice.

Do you have a morning ritual that helps you kick off your day on a positive note?

I’ll be honest. I don’t. I wish I did, but I also know what works for one person, may not work for another. Low key, I write, more than people know. I have tons of random jotted down thoughts and excerpts (I studied English at ASU).

I keep my faith strong through prayer and conversation with God. I have a solid relationship with my family and lately began working out. My schedule is hectic so it’s easy to lose energy, but moving my body has really been helping.

On a different, yet relatable note, I’ve recently found forgiveness in a part of my life I’ve kept private for so long and it’s given me so much peace.


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Posted on March 30, 2015

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