In Meet The Industry

Meet the Industry: LETTY

LETTYWhat’s your best piece of advice for someone that is trying to break into radio? 

Don’t compare your time table of success to someone else’s. We all have different starting points and paces. Comparing where you are at your age or stage with someone else won’t do you good. There will be someone younger than you in the race, there will be someone who’s climbing up the ladder faster than you. Doesn’t mean you aren’t going to reach the goal you have set and comparing can only lead to unnecessary self consciousness and discouragement.

Understand that while you are in a great position and field, YOU ARE NOT ABOVE YOUR AUDIENCE. The biggest personalities I’ve came across are those that express the similarities they have with their listeners and not the privileges they have. I gain NOTHING by talking about the high end club I got into where I sat with a certain celeb in VIP, but I could win a listener for life by sharing how I hung up on my dad after an argument, feel like a jerk, and gotta figure out a way to make it up to him. Showing your good can get the job done but it’s when you can also show your bad and your ugly that you can really connect with the person on the other side of the radio. That’s when you get the “I feel like I know you” comments. And in radio, that is success.

Spend as much effort in your work as possible. So much so, that your work ethic speaks volumes in your favor even when attacks come against your character. Sad truth in any business is that you will meet all kinds of people with negative intentions, motives, and wishes for you. People in different positions that can/will speak ill of you for whatever reason. It’s the nature of industry but the silver lining is in you. If your work is what you focus on and if your delivery is as pristine as you can get it, you are undeniable to your field.

What would you tell your younger self?

Letty is gold. And as much as you want to be embraced and accepted, that could come at a greater price, like your integrity or identity. It might take you longer to get on, when you choose to be truest to yourself, but it will still happen for you.


 *Stay tuned for part two of this segment.


Thank you for reading!

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    4 years ago

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    1. itsanlathing
      4 years ago

      Thank you so much! Much more to come 🙂


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