In Career, Now You Know

Ready to Start Your Own Business? Hear From 5 Women Who Have Been There Done That

By Zaida Diaz

It’s no secret that female entrepreneurship is on the rise. Today more than 9.1 million firms in the U.S. are owned by women — how’s that for a seat at the table?

As the next wave of empowered women set out to invest in their vision we figured we’d make their lives a tiny bit easier by asking 5 women at the helm of their companies to share what they’ve learned along the way. So if you’ve entertained the thought of starting your own business, here are some things to keep in mind:

1. Believe in Yourself:

“Remove any of the doubts or the limiting thoughts because no one can really talk you out of doing stuff but yourself. You’re the one who eventually decides what you believe can happen for you or can’t happen for you . . . You have to know that you can make it happen and any time that you get an opportunity you got to go ham for it.” – DESTINEY BLEU – FOUNDER OF D.BLEU.DAZZLED

Destiney designs and oversees production of her company’s custom crystallized hosiery, lingerie, and performance wear. Her work has been worn by the likes of Beyonce and Mariah Carey, to name a few.

2. Define Your Mission:

Be clear about what you want to accomplish and understand your WHY. (Why is this important to you? Why do you have to be successful?) Your WHY is what’s going to keep you going when everything is falling apart and you want to give up. Don’t compare yourself to others and remember that if it’s meant for you, no one can take it away. P.s. There are no missed opportunities. – JOCELYN DE LEON – FOUNDER OF MEET THE INDUSTRY

Radio host and producer, Jocelyn De Leon, launched MTI Media with the aim of creating a platform that offers motivational content and highlights individuals advancing their industries.

3. Go With Your Gut:

How many times have you weighed the pros and cons and overthought a decision only to go back to your initial choice? As women, we put a lot of pressure on ourselves to be perfect, but sometimes done is better than perfect. So stop overthinking and practice using your God-given wisdom and instincts! And if you end up making the ‘wrong’ decision, think of it as an opportunity to learn and challenge yourself to creatively get back on your feet. – BRITTANY LEONOR – FOUNDER OF SAGE GLOW STUDIO

The Chicago-based graphic designer and artist creates unique modern visuals for brands and blogs.

4. Don’t Be Afraid of Failure:

“Whatever you decide to do, make sure you have passion for it, as failures are inevitable along the way. I fail daily now, and I have developed a pretty good sense of humor about it. My old self could not tolerate the idea that I would do something in a less than perfect manner. What I’ve learned is that failures are rarely fatal and mostly comical if you have the right attitude about it.” – REGINA MERSON – FOUNDER OF REINA REBELDE

Regina’s cosmetic company prides itself in creating vegan products that celebrate the unapologetic Latina.

5. Put in the Work:

“If you start your own company, you will work the hardest you have ever worked in your life. You will sacrifice time with your family, your kids, your significant other, your friends . . . You will work late and then wake up early to get back to work, but if none of this scared you or made you roll your eyes then you’re ready. Women can become who they want to be. They just have to allow that inner warrior to take over.” – RACHEL G. – FOUNDER OF VIVA LA BONITA

The L.A.-based lifestyle and apparel brand draws on the Latina experience with the purpose of empowering women.

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